Oh my God, I don’t know how Zalman Silber was allowed to make gazillions off his New York Skyride, a self-described interactive multimedia entertainment extravaganza for the entire family. The only reason this ride’s got on any claim to fame would be Kevin Bacon narrating the half-hour film, and that’s putting matters nicely. Yeah, that’s right, it’s a movie: did you think thirty dollars was going to get you a real ride? I guess the promoters figured they could call it a “ride” because people happen to sit in seats – like any other ride, they seemed to have thought.

Okay, so Zalman Silber threw in some dohickeys in the seats to make them vibrate in tune to onscreen goings-on. But it’s a movie through and through, make no mistake. And despite its famous venue, the whole thing takes place on the second floor of the Empire State Building – that’s right, the second floor! You’d think that it was a ride to the top of the world-famous skyscraper; why else would they use the words “sky” and “ride?”

Naturally, what else could you expect from an insurance salesman – a top one at that, too. Yes, make no mistake, this one is through and through about money money money. You pack in as many people as possible, rush them through a lame educational movie about New York history and the Empire State Building – and repeat day after day, just about every day of the year. Only be sure to mix in plenty of advertising and good old-fashioned ballyhooing!

Even the much touted “special access to the top” is nothing else but overhyped baloney. All it is, is that guests, for an additional fee of course, are able to use the Skyride’s own elevator up – avoiding exactly one set of lines on the main floor! That’s it! Though described in terms which make you think that you’d get a special express elevator straight to the observation deck, all you do is skip a few lines on the first floor.

On the other hand, the “attraction” isn’t a complete waste of money. After all, the locals need a job, and so as a tourist you can feel good about helping a little with their livelihoods. And it even feels warm and fuzzy to help contribute to the personal fortunes of the already rich Zalman, who like everyone else also needs money. But seriously, multimedia entertainment this is not, except for folks who have never been inside a half-way decent theater in their lives, past or present.

Okay, enough with the griping. The Skyride is solid “G” fare suitable for all ages. You get to skip a couple of lines. And you hear Kevin Bacon narrate. No big deal, but…well, it’s making money. Yes, somehow it’s making money by the fistful, so somebody’s recommending it!

As Casio Watches deliberately attract clients, it can be only normal to wonder how they’ve become so successful. Well, Casio Watches bear a proud background, which can be only organic enough for goods from this sort of a legendary organization with this kind of a line of business “firsts” to its credit. Via humble beginnings being a successful manufacturer of cigarette lighter rings (this is Japan, after all, the land of gizmos and gadgets galore) towards the world’s first at any time all-electric compact calculator in 1957, Casio wrist watches has been innovating at any time since, following up with the initial graphing calculator in historical past, the first digital camera with an LCD screen on the market, the first three megapixel digital camera in the world…and so on and so forth goes its extended list of technological achievements. And so it came to pass very naturally sufficient in 1974 that the Casiotron was born, first of numerous prosperous Casio wrist watches since, debuting just when the industry was starting to embed digital technologies in its designs.

The business may be a leader from the field at any time given that, a well-respected pioneer in a business with giants like Sony and Samsung. Casio wrist watches were the initial to offer numerous of what are regular features nowadays, having a historical past that’s a veritable “what’s what” in horological and customer electronics hallmarks. As Casio stands tall these days they also did prior to the ‘90s with their many returning and satisfied consumers using their products in formals and crucial events. Being a result Casio marketed their newer and very much more powerful items and allowed previous clients to possess a trade in for their older equipment for an upgrade.

Like their popular Databank sequence of Casio watches. Debuting in the early ’80s, extended prior to any PDA, smartphone, or other do-it-all convergence device, the Databank was a really clever and handy timepiece for storing get in touch with info and other info, with some designs even offering the day with the week in up to thirteen various languages – a actually nifty feat for your time. Then there was the “jet setter version” that kept track of diverse time globally. 1 fascinating Databank even doubled being a universal remote for residence entertainment units such as cable boxes, television sets, and VCR players! The Databank line has proved so well-liked that it is even now getting made these days, despite every one of the do-it-all convergence devices previously described. Actually, one existing bestseller may be the retro-chic model, looking just like an original Databank.

One more extremely well-known series in the Casio lineup is the G Shock that’s favored by uniformed personnel. They feature on-board altimeters, barometers, compasses, and much more – all on one watch. Of course, there is certainly also shock resistance, at the same time as water resistance. The G Shock continues to be so effective that a “Baby-G” offshoot may be created for young teens, with a lot more compact models and vibrant classy colors in addition to the same winning G Shock features of durability and all-round utility. Last but not least, no review of Casio wrist watches could be total without mentioning venerable Pathfinders for outdoor adventuring. Although sharing many features in frequent while using G Shock, the Pathfinder was expressly developed for hiking with the woods or kayaking streams and rivers.

Hey there,

Have you been seeing your doctor a little too much lately? Headaches here, chest pains there………..shortness of breath, feeling weak, dizzy, and lethargic.

A nasty virus going around?

Not likely.

Something you caught from your kids?

Probably not.

Well, what is it?

Would you believe (and you should) that it could be that you’re overweight and/or out of shape?

“No way, it can’t be!” you say……..I mean you’re supposed to drag yourself throughout the day eating chips, drinking caffeine laced beverages, and exercising your fingers on the keyboard.

“That’s how life supposed to be”………..you say, work like crazy………make as much money as possible regardless of the health risks……retire (while being overweight and out of shape) and spend a good amount of your retirement visiting your local doctor and hospital waiting for that new breakthrough surgery to suck up all that fat from your arteries. Unfortunately, this is often true of many people nowadays. How can you possibly stop this and decrease the possibility (exponentially, I might add) that you have to spend your retirement years pitching a tent at your doctor’s office.

Get moving.

Start a fitness program………..try to do a pushup (you should be able to do more than 1, by the way)………take a brisk walk around the neighborhood……..take a jog with your dog up and down the street……..try to do 10 crunches……just start something! More importantly, stick with it.

That’s all you need……..just 2 little things.

Start with something……….and stick with it.

2 simple, yet powerful actions. In fact, they’re so powerful that if you did these two little things, you would be in better shape than most people in the world!

You want to know a little secret?

Open your ears and pay attention……….

Your doctor doesn’t want to see you. In fact, they are sick of seeing you………..they would rather be playing golf….lol. But do you want to know why they have to keep long hours and spend minimal time with patients?

Because we are getting fatter and unhealthier by the day. Which equals more health problems, which equals more doctor visits, more hospital visits, more tests (very costly I might add), more x-rays, more surgeries, etc. etc. etc.

How many hundreds and thousands of dollars are you and your family spending on unnecessary health bills? Instead of chewing on a Twinkie…….chew on that thought for a while.

What would you rather have with all that extra money: a new car, a house that’s paid off, a vacation home, a boat?

Wow.

Living healthier, looking leaner, feeling younger and more energized while pocketing extra money from saved doctor bills and surgeries.

Where do you sign up?

Not at your local McDonald’s or Burger King.

Nor at your local greasy spoon restaurant.

You sign up by making a commitment to change your lifestyle. Hey, maybe that’s not what you are wanting to hear, but it’s true. You and only you, (with some help from me, of course) can make that change.

What’s the great thing about it?

So many people have tried and succeeded by doing it the right way, and you can too! It may take some time, it will take some discipline, heck, it may even take some sacrifices….but you will get so excited when you look at yourself in a mirror and see a leaner, fitter, healthier you.

Save money, save insurance company hassles……and for goodness sakes start a fitness program. I may not be able to help you have a body like Brad Pitt or Angelina Jolie by next week……….but listen to me and you can at least save enough money to take everyone you know to see all of their movies………lol. Actually, with your savings on doctor’s visits……..you’ll have way more money than that.

In closing, you can choose one of two things……….

1.Making a change to commit to a healthier lifestyle, a more balanced diet, and a fitness program that will lead to greater physical fitness, mental health and wellness, endurance (use your imagination), less doctor visits (when they are practically pushing you out the door anyway), less chances for heart attacks, strokes, surgeries…………AND more money in your pocket from saving yourself from these expenses.

VERSUS

2.A diet filled with fats, lard, cholesterol, unlimited carbonated beverages, “diet” drinks (that always gets a chuckle out of me), days of feeling weak, depressed, and lethargic. Let’s not forget a greater than average number of doctor visits, greater chance for health-related surgeries, greater chance for injuries (if and when you decide to get off your butt and do something), combined with looking less attractive to yourself and your significant other (or potential significant other), WHILE wasting money on all of these things.

Quite the laundry list, huh?

I don’t know about you, but I take #1 11 times out of 10. And, if I were you, I would think long and hard about making a change to #1 too.

You can do it, I am here to help. And if you can handle even more fitness strategies for you and your family, go to www.fitnesswithchris.com and check out what I’ve got in store for you. Have a great day!

Chris Callegari, founder of http://www.fitnesswithchris.com is unleashing his real-world exercise, fitness, nutrition, and healthy eating tips to the world, to help support lifestyle changes for any and everyone.

With structure wars being absolutely nothing new when it comes to hardware and software technology, the Dvd marketplace was fortunate in getting been spared anything at all as dramatic as the old Betamax versus VHS battles among Sony and Panasonic in between the late 1970s and early 1980s. At the time from the DVD Printable Media, its uses were incompetent right up until the problems have been resolved, then it became properly recognized and used by numerous. Comparable to many other Digital video disc and DVD-R Media problems, the format issue arrived up after on in the course of its intense years and continued to accelerate difficulties of compatibility and appropriate use. This sixth in the series of articles surveying points Dvd and blu-ray will conclude our brief background of the discontinued HD-DVD format.

The Order of Battle inside the rivalry between Blue-Ray Disc and HD-DVD had been as follows,Sony, Pioneer, Samsung, Philips, Apple, and Dell – amongst others – for Blue-Ray Disc Toshiba, NEC, Sanyo, Warner Brothers, Microsoft, Intel, and Hewlett-Packard – amongst other people – for HD-DVD. The structure war spanned just about two many years, throughout which time customer confusion and the resultant indifference contributed for the steady stream of defections by HD-DVD Promotion Group members to the structure advocated by the Blue-Ray Disc Association. Warner Brothers’ choice to withdraw assistance was most likely the death knell for the format, because it led Netflix to begin phasing out its inventory of HD-DVD titles. Then electronics retail giant Greatest Purchase bailed out, announcing that it would get rid of HD-DVD-capable players from its retailers while recommending Blue-Ray Disc films over HD-DVD movies to its customers. Finally, the largest retailer of all, Wal-Mart, made a decision on a Blue-Ray-only policy. Toshiba acquired no selection when it officially abandoned its personal structure a year after in early 2008, therefore totally bringing HD-DVD to an end.

In between 2006 and 2008 nearly a single million dedicated HD-DVD players acquired been sold globally, with above a hundred and fifty thousand HD-DVD add-ons for Microsoft’s Xbox 360 game console. Four hundred and seventy-five HD-DVD titles acquired been introduced in the United States and two hundred and thirty-six in Japan. The first main American HD-DVD films came from Warner Brothers, with the extremely final title offered by Bandai Visual. The last HD-DVD ever released inside the globe was by a German company.

Different factors contributed to the demise from the once-promising HD-DVD structure, nonetheless it was really most likely not something of a technical nature. Although it didn’t have the storage capacity of Blue-Ray Discs, with a commercially obtainable highest 30GB compared towards the 50GB of its nemesis’, overall the format was comparable otherwise. Inside the end, the loss of business support doomed HD-DVD, a lot more than anything at all else, towards the status of the historical footnote. Nowadays, high-definition sales still do not threaten regular DVDs because the additional expense of new hardware, not to mention the extra costs of replacing one’s library, make it unlikely that Blue-Ray will turn out to be mainstream just yet.

In comparison with other Optical Media, one of probably the most exclusive things about DVDs could be the range of packaging that may be utilized with them. Taiyo Yuden DVD-Rs are manufactured in Japan and are practically very tough to acquire some. Nevertheless their unique packaging refers them towards the customers or businesses that really need them for their uses. Taiyo Yuden DVDs aren’t totally various from, let’s say, Memorex DVDs but is various for its high quality and overall performance too as the atmosphere that counts upon it. Consequently numerous various styles have protected several a disc (or a lot more, in the circumstance of boxed sets and this kind of) throughout the nearly two decades because the format’s debut. That was simply because it wasn’t always apparent what can be the finest way to present them, with a wide proliferation of types current specifically inside the early many years. Article Number Nine is really a brief retrospective of such efforts now seldom witnessed, if in any way.

Some with the first DVDs had been marketed in the jewel cases commonly employed with CDs, but this method was soon abandoned so as to avoid any possible customer confusion and swiftly relegated to make use of only by price range titles from bottom,tiered companies. Since Video CDs or VCDs had had a pretty significant market share in Asia, DVDs have been even now packaged in jewel cases there for a little although longer. Inside the United States, nonetheless, bigger slipcases had been employed, in which the disc was held inside a tray that slid out via a slot,like opening on the bottom.

Warner Brothers and MGM had been exceptions that insisted on cardboard snap instances on the very start. But the most productive DVD situation of all may be the nearly universally adopted retain situation, resembling a book like the snap case but produced out of tougher plastic materials. Over eighteen thousand DVD films are accessible in maintain instances. At some point, even movie game titles delivered on DVD adopted the maintain case – even although it was movie games that experienced very first used keep cases (much more on this below). The keep case became so popular that the company Amaray became a more generic trademark denoting all keep cases.

Cover art is displayed on a paper sleeve that’s protected behind a transparent jacket integrated into the case. Of specific usefulness was the maintain case’s capacity to shop paper inserts or even booklets of considerable thickness by way of plastic clips for the within cover. A little “hub” fitting within the center hole secures the discs. Unique designs allowed for multiple,disc sets, like individuals utilized for Tv shows. Specific designs used for video games offered an extra protrusion for holding memory cards.

Certainly, keep case were very first utilized to hold movie video games, back within the time of cartridge,dependent consoles. This sort of keep case have now turn out to be collectibles simply because most video video games then had been offered in cardboard boxes. These days keep case are regular packaging for pretty much all disc,based movie video games. That goes to display how technology recycles itself being employed alongside newer technologies and help sustain them that way.

Sales of luxury car sales have suffered more than those of mid range and economy cars during this recession. No surprise there. People are spending less on everything, and luxury items are usually the first to get cut from the budget. Conspicuous consumption is out of style in these lean times. All businesses, including auto makers are looking at their product lines’ profitability out of necessity. They’re axing less profitable brands, like Pontiac and Saturn just to stay alive. Why aren’t they cutting their luxury car brands? Because luxury cars continue to offer value.

Luxury cars from BMW to Rolls Royce offer the latest and greatest safety features. Manufacturers of luxury cars invest the funds to research and design new safety features. Indeed, many of the safety features found in less expensive cars today, like anti-lock brakes and air bags were first introduced in luxury vehicles. The expense of developing these innovations raises the price of luxury cars, but as a result, they consistently have higher safety ratings than less expensive cars.

Luxury cars have more and better standard features. After all, buyers who are willing to pay for a luxury vehicle don’t want the stripped down model. Luxury car manufacturers also offer a wider variety of options. You can get heated leather seats, headrest mounted dvd players, in-dash cd players and surround sound Bose stereo systems that work with your iPod. You can get plush interiors including soft leather and real wood trim. Keyless entry and ignition, night vision displays and integrated child booster seats are some of the newer available options. Some cars offer a memory driver’s seat. By recognizing the key fob, seats, side mirrors and seat belt anchors are set to the preference of the driver.

Luxury car performance is almost always better than other cars. The manufacturers invest more in time and quality materials to make sure that their top of the line cars have superior handling and enhanced aesthetic value. Features like adaptive suspension can sense road conditions and vary the firmness of struts or shock absorbers for a more comfortable ride. It’s these kinds of things, that many drivers never even know about, that can make for a better driving experience.

Luxury automakers offer longer and more comprehensive warranties. Coupled with better reliability, it could be said that the luxury car owner pays more upfront to save on repairs later. Luxury car dealership service departments offer a first-class experience too. You’re more likely to enjoy a free wi-fi connection and gourmet coffee while waiting for your car. If it needs to stay in the shop for a while, you’re likely to get a comfortable loaner car.

Even in these difficult times, image and prestige are still important. Details like genuine wood, aluminum or carbon fiber trim make a difference. People who want their car to convey their status and exemplify their success will want to be seen in a luxury car. Even those who just want the very best available, and can afford it, will always gravitate toward the luxury car market.

Like the rest of the automobile industry, luxury carmakers are seeing tough times and lower sales volume. In the long term, though, luxury cars will survive and thrive because they offer real value to the consumer. Whether you’re looking for a top of the line sports car with excellent handling, a professional looking car with comfort and safety, or a combination of the two, you’ll always be able to find it.

Written by Coleen Bennett: Infiniti CA, Infiniti G35 Riverside and Costa Mesa Cadillac.

The latest Bond car for the film “Quantum of Solace” is the Aston Martin DBS. Low-profile 20inch car tyres, smooth lines and curves, flared wheel arches and an overstated front grill; it is the epitomy of British cool with which to save the world.

The Aston Martin’s 6.0-litre V12 engine has a distinctive throaty roar that is capable of 0-62mph in 4.3 seconds and has a top speed of 191mph.

This has to rate as one of Bond’s best looking cars but to compare I have compiled a list of 5 other classic Bond cars:

1) Recently voted the most iconic car of all time, the Aston Martin DB5 appeared in ’Thunderball’, ’Goldfinger’ and more recently ’Casino Royal’.

It was originally introduced in 1963. Its film debut was in the 1964 Goldfinger, starring alongside Sean Connery. Its distinctive silver livery, streamlined bodywork and large front grill was new for its time.

However the aesthetically pleasing body hid a vast array of lethal surprises to confound even the most troublesome of Bond’s enemies. You may remember a scene in Goldfinger where one rear brake light spurted oil onto the road. And the other released triple-spiked nails to burst the car tyres of the pursuing villains.

Other clever features devised by Q included a revolving licence plate, an exhaust that expelled smoke-screen canisters and wheel hubs that revealed knives to slash car tyres.

2) The white Lotus Elite used by Roger Moore in 1977 ’The Spy Who Loved Me’ surprised everyone with its ability to be driven underwater.

In an attempt to escape a pursuing helicopter the Lotus was driven off a pier into the sea. At the time you would have thought this was the end for the car. But with typical Bond creativity the car tyres retract and it was transformed into an operational submarine, complete with fins and a periscope. The persistent helicopter soon meets its demise with a missile fired from the car beneath the water.

3) The 1987 film ’The Living Daylights’ saw a return to the Aston Martin. This Aston Martin V8 had a powerful engine to compliment its macho looks. It used a fuel injection system that replaced carburetion. Due to the compact nature of this new technology the car could be designed with a flat bonnet, unlike the curved bonnets of its predecessors.

As with any Bond car there were a number of clever additions including self retractable spikes in the car tyres for extra grip on icy surfaces, lasers behind the front hubcaps and missile launchers behind the headlights.

4) It was bold move not to use a British manufactured car in the 1999 ’The World Is Not Enough’ but BMW Z8 soon won over the Bond fan. Its retro styling and red leather interior was backed up by a 400-horsepower V8 engine that had a top speed of 158mph.

Hidden accessories included missile launchers in the side vents and a windscreen that displayed important data. The car could be operated remotely using the key chain.

5) The Aston Martin was back in the 2002 ’Die Another Day’ starring Pierce Brosnan. This time it was the V12 Vanquish, sometimes referred to as ’a DB9 on steroids’.

The classic styled V12 nearly met its match when confronted with the villain’s Jaguar XKR. But the front mounted Gatling gun, rocket launchers in the doors and bombs in the boot soon put paid to that.

Two other clever features, which eventually won the battle for Bond, were the car’s ability to become invisible and the spikes hidden in the car tyres. The latter helped the car drive up an ice wall to avoid the fast approaching enemy, causing the Jaguar to have a unceremonious demise at the bottom of a lake.

As wonderful as the Bond cars are, thankfully features like spikes in car tyres have not become common place on our modern vehicles. If they ever do be sure to consult a specialist before changing a punctured car tyre.

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A hybrid car is a specifically planned and made vehicle that mixes the strength of the conventional gasoline motor and electricity. In the past, many have referred to hybrid cars as electric cars.

Technically, a hybrid automobile can not be classified as just electric because only about 40% of the energy use of the vehicle is from electric sources, in the form of collected electricity in batteries.

As oil costs continue to rise with depleting supplies and rapid expansion in demand, all economies globally are experiencing the setbacks of the need to limit high use of fuel.

For a long time, research and improvement has been vigorously finding ways on how struggles in regards to very high demand could finally be abolished. With the invention of the hybrid automobile, car owners and drivers all over the world are now manifesting comfort that yes there is hope.

Though the wide use of hybrid cars provides hope that in the future, when oil sources finally and fully run out, the transportation industry will not experience the drawback. Yes, at this time, driving a hybrid car could result in huge savings for the car owner.

At least, the overall usage of oil could be significantly reduced. Research continues to be ongoing so that in the near future, further more efficient versions of the modern hybrid car can be developed and launched into the market.

However, just like many other predecessor technologies, there are many problems to owning and using a hybrid automobile. Many people hope that in the upcoming months or years, people can finally realize a better and more useful hybrid vehicle. Here are the most realistic and understandable of those frustrations.

If the hybrid automobile gets into possible accidents and collisions in the future, there is a possibility that the incident would be more tragic. A hybrid automobile traditionally and usually has high voltage cables within it.

Because hybrid cars are still not quite rampant and regular, purchasing spare parts may be very challenging, if not impossible. In addition, costs of spare parts can be rather costly.

Any hybrid automobile needs to allocate a significant amount of space for batteries. Because the hybrid automobile needs batteries to make it work and for the use of some if its functions, the total weight of the automobile gets greater and greater.

Because the hybrid vehicle technology is still a fairly new automobile technology, it is just certain that the automobile is costly. On the average, a hybrid car these days costs more than the standard and typical automobiles by approximately $3,000 to $6,000.

That is just an average and is expected with the high demand for the car as more buyers get thrilled about it and manufacturers continue to make the automobile models on a restricted ability.

There are several states in the United States and some other global governments globally that are charging additional fees and other charges for possession and registration.

A regular and even basic hybrid automobile is composed of a very sophisticated automobile system. Thus, ordinary mechanics likely would not have the necessary and required skill set and understanding to attend to any technical requirement for repair of any hybrid automobile.

Serg Caro, member of a Car Club. Do not forget that Hybrid Cars move more slowly than traditional automobile models. Visit our car club to find tips on Car Purchase.

In the diverse industry of automotive, the Americans are generally linked with size and power, anything European gets an assumed sense of higher refinement and the Japanese are legendary when it comes to reliability. The third region mention, Japan, used to be the only name coming from Asia where cars are concerned. Of course, there have been more manufacturers from several more Asian countries over the years but only one of the rising nations pose a threat not only to Japan’s Asian and global domination but also to all the major players in automotive markets all over the world as well; the Koreans.

Toyota and Honda have already cemented their place as possibly the most trusty car brands in the world today. What those two names are to Japan, Kia and Hyundai are to Korea. Korean cars only began to penetrate international markets realistically in the early 90s. Even back then, most of them were just deemed as cheap cars, in terms of both price and what the car actually is. Compared to its Japanese rivals of which costs do not defer too much during those days, it was quite true as the Korean cars always seemed to lack the kind of quality and refinement an established company could provide.

However, these manufacturers are moving at such an incredible pace that they’re toppling most western marquees in many countries in terms of sales and are outselling many American brands on American soil of late, gaining money while the once great GM falls into bankruptcy. These car makers are advancing at such an incredible rate that they are turning their very well design concepts into production cars much faster than most manufacturers do. While some would argue that the wait is necessary for the manufacturer to fine tune every part and revise the designs, recent Korean examples like the Kia Soul and the Hyundai Genesis Coupe simply show that the cars they build are still top notch.

Apart from Kia and Hyundai, Daewoo is another significant Korean car manufacturer. They have advanced to an extent where almost all of their new models in their current line up are sold under more established and recognized brands, especially Chevrolet, among other GM brands like Opel, Suzuki and Vauxhall under the company’s rebadging strategies to win over different markets worldwide. While GM may not be in a position to shout about of late, the fact that Daewoo and the cars they make figured so much in their marketing plans internationally only show the prowess of the Korean manufacturer and the cars it engineers. Ssangyong is another Korean manufacturer not quite as big as the rest but worth mentioning nonetheless as most of the cars they make borrow Mercedes Benz engines and gearbox technologies used in Porsches. While they are not in a financially happy period either, the underpinnings of their cars and the ambition Ssangyong show are rather worth a nod for a not so widely recognized brand name.

Generally, big or small, the fact is that Korean manufacturers are making their presence felt if not so already. At the incredible speed they are improving themselves, it will be no wonder to see them directly head to head with the more establish likes of Honda and Toyota for example as judging from automotive rankings around the globe today, there is a Korean name on almost every top 10 list already.

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When starting a business there are many things to think about but sometimes even the smaller things that are just as important as the bigger things slip our mind, What is the one thing when you see the companies that appear in the world today, in the form of billboards, bus ads, tv advertising, giant posters, flyers, leaflets and even brochures. It is the logo. Every successful company and there is a very important reason behind this. The mechanism of branding and brand association cannot survive without logos.

What will Coca Cola be without its signature cursive along the side of its many bottles and cans? What will Nike be without its tick? Adidas without its 3 stripes? I think you are starting to get my drift. A company without a logo is like a person without its arms, it cannot reach out and grab the consumer with its visual stimulation. Logos and branding come hand in hand and branding is very important to let your consumers where you are in the market, what is it that you do and what is the nature of the product you are selling.

Most consumers in a recent poll revealed that they barely remember the words of most product packaging but things like colour and a creative logo really stand out. Even a mascot can be considered to a company’s logo – something companies like Kellogg’s, McDonalds and KFC use to brand their products. Another reason is that logos are a self contained universe of corporate meaning itself and this is something that the consumer always takes away from when a company does anything that involves changing brand strategy or introducing corporate social responsibility.

If we are presented with the Body Shop logo we know instantly it stands for the all natural, the untampered, a company aligned with the green movement and one that tried to reduce poverty in difficult parts of the world. See what I mean by the power of brand and logo recognition? Ok let me give you another example.

Presenting anyone with the Apple logo and what keywords do they come up with? Young, creative, dynamic – a company in the leading technology of design and consumer sound – a company that pushes the boundaries with touch technology. No matter how much you try to educate anyone about your product; a logo is a universe in its own – an educator and an informer. Another example – Adidas. Street, urban youth, fashionable, sporty. Nike – pure sports enthusiast, training, hard core. Such examples tell you how important a business logo is in any corporate strategy that you decide to execute.

This is something that will appear on your name cards, all your EDM’s, marketing collaterals, it will represent your company and educate consumers in your brand, your direction and will be the trigger that lets them know you are what they should be looking for when they have a specific consumer need to fulfil. This is the power of a business logo – don’t ignore it.

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